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The jewellery industry, valued at over 353 billion USD in 2023 and expected to grow at an annual growth rate of 4.7% between 2024- 2030, is a global powerhouse. Yet its glittering surface hides a significant environmental cost.
The mining of precious metals and gemstones, essential to its production, often leads to deforestation, soil erosion, and water pollution. Gold mining alone generates an estimated 20 tonnes of toxic waste for every 0.333 ounces of gold extracted. This highlights the severe environmental impact of the industry.
Amid these challenges, forward-thinking brands like NIKITA are reshaping the narrative by blending style with sustainability, offering high-quality jewellery while making a positive environmental impact.
NIKITA is a female-owned brand that specialises in empowering jewellery and sustainable homeware for women. Founded in 2015 by Niki Mahon at the age of just 23, the brand has quickly established itself as a symbol of both quality and eco-consciousness.
“Transparency is at the core of what we do. We are continuously researching and actively improving practices to ensure we can reach our goal of being a fully sustainable brand”
From the outset, sustainability has been at the core of NIKITA’s values, and the brand has continually worked to ensure that its practices reflect this commitment. The brand has already made significant progress, with gift boxes that are both recyclable and FSC-certified, and outer packaging that is entirely biodegradable. Additionally, NIKITA has transitioned 95% of its records to digital formats, provides carbon-neutral shipping, and launched a jewellery recycling scheme that offers discounts for returned items. These efforts are only a snapshot of NIKITA’s unwavering commitment to fostering meaningful, lasting environmental change.
In August 2024, NIKITA partnered with Greenspark to expand its impact and felt that Greenspark’s diverse portfolio of projects aligned with its mission to give back and make a difference.
“We wanted to give back in some way and thought Greenspark would be the best option due to its many different programmes supporting multiple causes”
By integrating Greenspark with their Shopify store, NIKITA was able to generate automated environmental contributions of one tree planted with every customer order. In addition, the brand has placed a range of dynamic badges and widgets strategically across product pages, carts, and the homepage, showcasing its environmental efforts and reinforcing the message that each purchase supports positive change- something that deeply resonates with NIKITA’s customers.
Since joining Greenspark, NIKITA has planted 938 trees, advancing its climate action goals and reinforcing its commitment to environmental responsibility. This environmental focus has also brought commercial success. Since the integration, NIKITA has seen a 23% increase in total revenue, demonstrating the clear benefits of aligning business practices with sustainability. The brand has also experienced a 26% rise in average order value, reflecting the growing appeal of values-driven shopping. Additionally, NIKITA has enjoyed a 34% year-on-year growth in revenue, highlighting the powerful influence sustainability has on consumer behaviour.
NIKITA’s journey demonstrates the power of combining sustainability with a strong brand identity. Through a relentless commitment to transparency and meaningful change, NIKITA has achieved both environmental impact and commercial growth.
If you'd like to learn how to achieve similar results within your business, one of our team would be happy to speak with you. Email us or book a call with us today to learn more!
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