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The skincare industry is a booming market, expected to reach over $200 billion by 2026. However, despite its growth, the industry is often criticised for promoting overconsumption and using ingredients that can be harmful to both the skin and the environment. Additionally, the industry's reliance on plastic packaging contributes to the global plastic pollution crisis, with the beauty industry generating an estimated 120 billion units of packaging annually, much of which is not recyclable.
In response to these challenges, Twistbe aims to revolutionise the skincare industry by promoting holistic and effective skincare practices. Twistbe, which stands for "The Way It’s Supposed to Be," reflects this commitment by offering ethically made, high-quality products that are beneficial for both the skin and the planet.
Twistbe is a skincare brand and go-to destination for holistic, results-driven skincare. They position themselves as skincare experts, meticulously curating the best natural products by personally vetting the brands featured on their site and thoroughly researching every product they sell. Their mission is to simplify skincare by reassuring consumers that they don’t need an extensive routine to achieve healthy skin.
The brand's overarching mission is to create a marketplace where every product meets high ethical standards and they ensure their products are made with high-quality ingredients that are traceable and free from harmful substances. However, the brand not only offers skincare but also takes its holistic approach further by providing extensive online courses and coaching on skincare, as well as a comprehensive blog. This demonstrates their dedication to caring for their customer base.
“We are on a mission to help consumers shop less but better and ethically. No one needs a 10-step skincare routine to get amazing results. We help you achieve that with products that are planet-friendly!”
- Kati Partanen, Twistbe Founder
In November 2023, Twistbe joined Greenspark to further their sustainability efforts. They sought a straightforward and easy-to-use solution to create diverse environmental impact and felt the Greenspark tools offered them just that.
“Greenspark makes giving back to the planet very easy! The concrete impacts of planting a tree and saving bottles from the ocean were something we were looking at instead of only offsetting CO2.”
- Kati Partanen, Twistbe Founder
Since partnering with Greenspark, Twistbe has made a significant impact. After conducting a customer-led poll via social media, where they asked their community which impact type they preferred—plastic bottle rescue, tree planting, or carbon offsetting—the community overwhelmingly preferred the plastic bottle rescue. With the success of the poll, the brand committed to rescuing one plastic bottle for every order, both online and in-person. As a result, Twistbe has rescued 34,801 ocean-bound plastic bottles since joining Greenspark. This demonstrates how including your community in your decision-making can have a long-lasting effect.
In addition, Twistbe ensures that customers are aware of the positive impact their purchases made through the use of Greenspark's dynamic badges, showcased across product pages, during checkout, and on order confirmation pages.
“We want customers to know that their order has had a concrete impact on our planet, in addition to already choosing planet-friendly products from us.”
-Kati Partanen, Twistbe Founder
Twistbe has not only made a significant environmental impact but has also seen business benefits. The brand experienced a 26% increase in customers reaching checkout, highlighting how much consumers today value aligning their purchases with their values and visibly seeing the impact their orders can make.
Twistbe’s success clearly demonstrates that prioritising consumer values leads to meaningful engagement. From their product range and services to their community involvement in the decision-making process of their impact, it is evident that shoppers today appreciate high-quality products that make a difference.
If you'd like to learn how to achieve similar results within your business, one of our team would be happy to speak with you. Email us or book a call with us today to learn more!
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