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The skincare industry, while providing essential products for personal care, is a significant contributor to environmental damage. It is estimated that the beauty and personal care sector generates over 120 billion units of packaging annually, most of which are not recyclable and can often end up in landfills or the environment.
Amidst this environmental concern, Versine Skincare stands out as a brand committed to reshaping the landscape of the skincare industry by intentionally crafting a range of products that are great for your skin and the planet.
Versine Skincare was created to offer safe and effective skincare solutions, particularly for expecting and new mothers. The founder, Jie Gao, was inspired to start the business during her second pregnancy where she struggled with skin issues and was unable to find suitable products free from hormone disruptors. In her search, she noticed a gap in the market for science-based skincare products that are safe for pregnancy. With the collaboration of dermatologists and an obstetrician-gynaecologist, Versine Skincare was born.
The brand's product formulations are streamlined, meaning one product contains multiple active ingredients, reducing the need for several products and making skincare routines more straightforward and environmentally friendly. While the brand was initially conceived to help new and expecting mothers feel confident, over time, Versine's products have also resonated with individuals experiencing skin sensitivities, and allergies, and those leading busy lifestyles.
However, the brand's focus and intentionality extend beyond the formulation of the products themselves and into its sustainability commitments, which can be seen in three core areas. The first is their recyclable and minimal packaging, focusing on easily recyclable materials and minimal packaging to reduce waste. The second is their ethical ingredients, as Versine purposefully avoids petroleum-based and animal-derived ingredients. Lastly, their products are designed to address multiple skincare concerns, minimising the number of items consumers need to use and combating over-consumption.
“I think we are now at a point in human history where we have to engage with sustainability on a personal, business, and governmental level if we are to have any chance of leaving future generations with an operable environment.”
In August 2022, Versine Skincare joined Greenspark to further its commitment to sustainability by supporting global environmental projects. By integrating their Shopify store and Omnisend with Greenspark, the brand has been able to seamlessly automate the creation of positive climate impact by building impact per order as well as per email subscriber. This has resulted in an impressive 16,143 ocean-bound plastic bottles being rescued and 3,731 trees planted.
“It supports amazing projects all over the world while providing an easy-to-use user interface! I also love that it keeps track of Versine’s impact, so we can be held accountable. Many other similar services ask the brand to estimate their offset amount, which is very imprecise.”
Additionally, through the use of the Greenspark dynamic badges and widgets, Versine has been able to consistently communicate its impact across its homepage, product pages, and checkout, showing customers the impact of their actions and purchases made in a user-friendly way. This approach not only builds a sense of community but also reinforces the notion that small actions can collectively make a significant difference.
Since joining Greenspark, Versine’s impact has been significant not only in climate action but also in boosting customer engagement. Versine has seen an impressive 32% increase in email subscribers and a 15% increase in conversion rate, demonstrating that adding positive climate impact is a great way to add value to your customers as well as make them part of your journey to building positive climate action.
Versine Skincare exemplifies how a brand taking positive climate action can bring it closer to its community of shoppers. Their thoughtful curation of products and consistent actions to embed impact have shown that prioritising the customer by addressing direct skin-related issues while helping the planet strengthens their brand identity and enhances their sense of community and care.
If you'd like to learn how to achieve similar results within your business, one of our team members would be happy to speak with you. Email us or book a call with us today to learn more!
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