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The meal kit industry plays a significant role in daily consumer habits, especially for families and schools. However, it also heavily contributes to environmental degradation due to its excessive usage of single-use plastics. Each year, an estimated 8 million metric tons of plastic waste enter the oceans, much of which is from disposable food containers and plastic bottles.
In response to this growing problem, BentoBliss is taking proactive steps to reduce plastic waste by offering eco-friendly lunch and meal prep solutions, helping consumers transition away from single-use plastics.
BentoBliss, based in Melbourne, is an e-commerce brand that specialises in eco-friendly bento lunchboxes, bottles, and meal prep solutions for children and families. The brand was born out of a desire to provide sustainable alternatives to single-use, plastic-heavy products typically used for everyday meals.
Combining functionality and style, BentoBliss offers practical, products that make healthy eating on the go easier. Their core range includes reusable lunchboxes, water bottles, and meal prep gear made from eco-friendly materials like BPA-free plastics, stainless steel, and bamboo. These durable and safe materials reflect the company’s commitment to reducing reliance on disposable plastics.
Sustainability is central to BentoBliss's mission. Beyond their eco-friendly products, the company emphasises using recyclable packaging and plastic-free shipping options. By partnering with suppliers who share their ethical values, the brand ensures sustainability throughout their supply chain. This holistic approach helps families make eco-conscious choices while contributing to the global fight against plastic pollution.
“By promoting sustainability, we aim to inspire conscious consumption habits and contribute to the global effort of preserving natural resources for future generations”
In July 2024 BentoBliss partnered with Greenspark to strengthen its sustainability efforts by integrating measurable environmental impacts into every purchase. This collaboration aligned perfectly with BentoBliss’s mission to reduce plastic waste and make tangible environmental contributions. The brand was particularly attracted to Greenspark's initiatives, which focus on rescuing ocean-bound plastic, reforestation, and reducing carbon emissions—all strengthening BentoBliss’s offering to customers.
Through this partnership, the company commits to rescuing one ocean-bound plastic bottle for every order placed, enabled by integrating their Shopify store with Greenspark. In addition, through our dynamic assets, BentoBliss have been able to track and showcase the environmental impact of each purchase, reinforcing the customer's impact throughout their user journey. Their website and marketing prominently feature real-time updates on their plastic rescue efforts, using visual badges and impact counters to communicate these benefits to customers. This transparency helps build trust and fosters a sense of shared responsibility, encouraging customers to further engage with the brand’s eco-friendly mission.
“Greenspark provides a transparent and measurable way for us to track our efforts in reducing plastic waste, allowing us to directly contribute to environmental initiatives that resonate with our values”
Since integrating Greenspark’s product, BentoBliss has seen an impressive 109% increase in revenue, demonstrating the effectiveness of its sustainability messaging in influencing consumer decisions. Their average order value has also grown by 40%, showing that customers are more willing to spend when they see their purchase making a direct environmental impact. Additionally, email open rates have surged by 14.23%, reflecting greater customer engagement with their sustainability initiatives. These growth metrics highlight how aligning with eco-conscious values can drive both customer loyalty and significant business growth.
“Greenspark's certifications and impact tracking enhance BentoBliss's credibility as an eco-conscious brand. By aligning with their initiatives, we not only meet but exceed consumer expectations for ethical practices”
By taking its sustainability agenda one step further, BentoBliss has not only strengthened its messaging but also enhanced customer loyalty and brand credibility, demonstrating how aligning with climate action can provide a competitive advantage and help brands stand out as a stronger choice for consumers today.
If you'd like to learn how to achieve similar results within your business, one of our team would be happy to speak with you. Email us or book a call with us today to learn more!
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